Privacy Policy

What Information Bernat Yarn Collects When You Visit Our Blanket Yarn Site

At Bernat Yarn, we take your privacy seriously. When you browse our blanket yarn collections, guides, and product pages, we collect certain information to operate the site, improve your experience, and maintain our affiliate relationships.

Information you provide directly:

• Your name and email address when you submit a contact form or subscribe to Bernat Yarn communications

Information collected automatically:

• Device type, browser, and operating system
• IP address and approximate geographic location
• Pages visited on BernatStore.com, time spent on each page, and navigation patterns
• Referral source (how you found Bernat Yarn)

Information from third parties:

• Affiliate tracking data from Amazon Associates to attribute qualifying purchases
• Analytics data from Google Analytics to measure site traffic and user behavior

How Bernat Yarn Uses Your Personal Information

We use the information collected on this site to:

• Operate and improve BernatStore.com
• Respond to your inquiries submitted through our contact form
• Send communications about blanket yarn products, new patterns, and site updates if you’ve opted in
• Analyze site traffic and user behavior to enhance our yarn guides and product coverage
• Comply with legal obligations and maintain site security
• Prevent fraud and protect against unauthorized access
• Track affiliate referrals through the Amazon Associates Program

Cookies and Tracking Technologies Bernat Yarn Uses

Bernat Yarn uses cookies and similar tracking technologies to operate this site and improve your experience browsing our blanket yarn collections.

Essential cookies: Required for basic site functionality, including navigation and access to secure areas.

Analytics cookies: Google Analytics tracks site usage including pages visited, session duration, and traffic sources. This data is aggregated and anonymized to help us understand how visitors engage with our yarn content.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying purchases made through our affiliate links to Bernat Yarn. This allows us to earn commissions when you purchase featured products on Amazon.com.

You can manage cookies through your browser settings. Note that disabling cookies may affect your ability to use certain features of BernatStore.com.

How Bernat Yarn Shares Your Information

We may share your information with:

• Service providers: Companies that help us operate the site, including hosting providers and analytics platforms
• Amazon.com: As part of the Amazon Associates Program, affiliate tracking data is shared to attribute qualifying purchases
• Law enforcement or government authorities: When required by law or to protect our legal rights
• Business acquirers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity

Bernat Yarn does not sell your personal information to third parties.

How Bernat Yarn Protects Your Data

Bernat Yarn implements reasonable technical and organizational security measures to protect your information, including SSL encryption for data transmission. However, no method of transmission over the internet is completely secure. We cannot guarantee absolute security but remain committed to protecting your data to the best of our ability.

Your Privacy Rights When Using Bernat Yarn

All users have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• Request restriction of processing

GDPR Rights (EU/EEA residents):

• Right to access, rectification, and erasure of your personal data
• Right to restrict processing and data portability
• Right to object to processing
• Right to withdraw consent at any time
• Right to lodge a complaint with your local supervisory authority

CCPA/CPRA Rights (California residents):

• Know what personal information is collected and how it’s used
• Know whether personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of personal information
• Request deletion of personal information
• Request correction of inaccurate information
• Limit use of sensitive personal information
• Non-discrimination for exercising your privacy rights

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA):

Residents of these states have rights to access, correction, deletion, data portability, and opt-out of targeted advertising, substantially similar to CCPA rights, subject to state-specific provisions.

How to exercise your rights: Submit a request by email to the address listed in the Contact section below, or use the contact form on BernatStore.com. We will respond within 30–45 days. We may need to verify your identity before processing certain requests.

Privacy Protection for Children Using Bernat Yarn

BernatStore.com is not directed to children under the age of 13. Bernat Yarn does not knowingly collect personal information from anyone under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately and we will promptly delete it in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on Bernat Yarn

This site contains links to Amazon.com and other third-party websites. Bernat Yarn is not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party site you visit.

International Data Transfers and Bernat Yarn

Bernat Yarn operates in the United States. If you access BernatStore.com from outside the United States, your information may be transferred to, stored, and processed in the US. We take steps to ensure adequate protections are in place for such transfers, in compliance with applicable law.

How Long Bernat Yarn Retains Your Data

We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Contact form submissions are typically retained for up to 12 months. Analytics data is governed by Google’s data retention policies.

Email Communications from Bernat Yarn

If you subscribe to Bernat Yarn communications, you will receive periodic emails about blanket yarn products, new patterns, site updates, and crafting inspiration. You may unsubscribe at any time by clicking the unsubscribe link in any email or contacting us directly at hello@bernatstore.com.

Do Not Track Signals and Bernat Yarn

Some browsers transmit “Do Not Track” signals. At this time, Bernat Yarn does not respond to Do Not Track signals. We continue to collect information as described in this policy.

Changes to Bernat Yarn’s Privacy Policy

Bernat Yarn may update this Privacy Policy from time to time. We will indicate the effective date of the latest revision at the top of this page. Material changes will be communicated with reasonable notice. Continued use of BernatStore.com after changes are posted constitutes your acceptance of the revised policy.

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information shared with third parties for their direct marketing purposes. To make such a request, contact us at the address below.

Consent

By using BernatStore.com, you consent to the collection and use of your information as described in this Privacy Policy.

Contact Bernat Yarn About Privacy

To exercise your privacy rights or ask questions about this policy, contact us at: